Page 15 - Oliva & Toscani | One Minute Site Manifesto

[15]
Kill the Web’s sacred cows
Your Site must create a relationship
between your potential clients and those in charge in your Company. Nothing else counts.
But the Web providers want to make
you believe that instead of doing
this honest job your Site should
take on the embarrassing role of a
telematics charlatan.
<< Start thinking about your
Site’s real job. Get it into
your head that it must be
[catalyst] able to create a
pleasant business dialogue
between you and your
potential clients. >>