Page 13 - Oliva & Toscani | One Minute Site Manifesto

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Kill the Web’s sacred cows
Your potential-new-customers don’t forgive and forget: They use your Site to find out if you are the one for them and they have no intention of coming back a second time.
But the Web providers keep on hiding the real way your potential-new- clients use the Web and make you believe that your visitors want to put down roots in your Site.
<< Start adapting to your
potential clients. Get it into
your head that your Site has
just [one single appointment]
to count on. >>