Page 45 - Oliva & Toscani | One Minute Site Manifesto
P. 45
[45]
Kill the Web’s sacred cows
<< To worship the brochure- style idol you’ve had every Web page filled with superfluous words. >>
Do you realise that you are forcing your
potential new clients to read making very
loooooooooonnnnngggg “jumps” in order to
skip the useless bits and land on more
appetising words?
Why do you want to wear them out
like this?
Oliva & Toscani’s Equation
(too many words) = (long jumps) = (too much effort)
= bye bye
(hey, where’s the competition?)
